What artwork file should I send?
Vector artwork is always the dream 😄 An EPS file with fonts converted to outlines is basically our studio’s happy place. SVG, AI and high-quality PDF files are brilliant too because they scale cleanly without losing quality. But don’t worry if you don’t have those — we can usually work with JPGs, PNGs, PDFs, screenshots and old logo files too. Send us the best version you have and we’ll take a look.
What is vector artwork?
Vector artwork uses perfectly calculated lines and curves rather than tiny square pixels. That means it can be scaled up or down without becoming blurry. Printers, embroiderers and designers love vector files because they produce sharp, clean branding across lots of different products.
Can I send a PNG or JPEG?
Absolutely. We work with PNGs and JPEGs all the time. The higher the resolution, the better the final result is likely to be. If you have multiple versions of your logo, send the one that still looks sharp when zoomed in on screen.
Can you recreate or redraw our logo?
Yes — and weirdly, we love doing it 😄 Taking rough, blurry or low-quality artwork and rebuilding it properly is basically our version of The Repair Shop. Sometimes it can be time-consuming, but strong artwork makes a huge difference to the final branded result.
What happens if my artwork is poor quality?
Don’t panic — it’s incredibly common. Send us the highest-resolution version you can find and we’ll assess it. We’ll let you know whether it is production ready, needs improving or would benefit from being redrawn. We’d always rather fix issues before production than let poor artwork create disappointing branding later.
Will I see a proof before production?
Yes — always. Before production begins we normally provide an artwork proof so you can check logo placement, sizing, colours, garment choice, spelling and overall layout. This stage helps make sure everyone is happy before anything is produced.
Can I request changes after seeing the proof?
Absolutely. If you want to adjust logo size, positioning, colours, wording or product choices, just let us know and we’ll update the proof as quickly as possible. The proofing stage can affect lead times, so replying promptly always helps keep things moving.
What exactly should I check on the proof?
Honestly? Everything 😄 We check proofs carefully, but it’s still important that you review spelling, phone numbers, email addresses, logo positioning, colours, garment selections, quantities and sizes. This is especially important if artwork has been recreated from a lower-quality file.
Can branding be repositioned?
Usually yes — within the limits of the product’s printable or embroidery area. If you’d prefer the logo slightly higher, lower, larger, smaller or positioned differently, mention it during proofing and we’ll see what’s possible.
Can you match Pantone colours?
In many cases yes — or at least extremely close. Screen printing and spot-colour printing are usually very good for Pantone matching. Digital and full-colour printing use CMYK colour mixing, which can occasionally vary slightly. Different materials and surfaces can also affect the final appearance.
Will colours look exactly the same on garments?
Usually very close, but slight variation can happen depending on garment colour, fabric texture, branding method, print process and thread type. We always aim to keep colours as consistent and accurate as possible throughout production.
Why do colours sometimes vary slightly?
Colour reproduction is surprisingly complicated 😄 Monitor calibration, lighting, fabric colour, material texture, coated and uncoated Pantones, print method, ink absorption and white underbases can all affect how colours appear. We always work to achieve the best possible colour result for your brand.
What size will my logo be printed or embroidered?
This varies depending on the product, branding area, logo shape, branding method and garment size. We show branding dimensions on product pages wherever possible, and we’ll guide you during the proofing stage. If we think a logo is too small, hard to read or visually unbalanced, we’ll tell you.
Can gradients be embroidered?
Not in the same way they can be printed. Embroidery uses solid thread colours rather than blended inks, so true gradients are not really possible. Gradient-style effects can sometimes be simulated, but they increase stitch count, production time and cost. Simple embroidery usually looks best.
Why does tiny embroidery text sometimes fail?
Because thread behaves very differently to ink. Embroidery uses needles, thread, fabric and physical stitch movement, which means tiny lettering can quickly lose clarity or fill in. Clean, bold embroidery nearly always looks more premium and more readable than overly detailed designs.
Why do some logos need simplifying for embroidery?
Embroidery is limited by stitch width, fabric texture, thread thickness, needle size and garment movement. Gradients, tiny details, thin outlines and very fine text often need simplifying to stitch cleanly. And honestly? Simple embroidery usually looks better anyway 😄
Can metallic colours be printed?
Sometimes yes — it depends on the product, the material and the branding method. If you’re after a metallic finish, send us the product details and we’ll happily check what’s possible.
Can white ink be printed onto dark garments?
Yes — absolutely. Most garment print methods use white ink or white underbases when printing onto darker garments. This helps colours remain bright, vibrant and visible instead of becoming dull against dark fabric.
What is embroidery digitising?
Digitising is the process of converting artwork into an embroidery file that embroidery machines can understand. It controls stitch direction, stitch type, stitch density, sequencing, underlay and pull compensation. Good digitising is a huge part of what separates average embroidery from really premium embroidery.
Can I approve artwork on mobile?
Yes — you can. Our proofs can be viewed on mobile devices and you can zoom in to check details. That said, we always recommend reviewing artwork on a larger screen where possible, especially when checking spelling, positioning, small details, sizing and colours.